Stand Alongside the Nation
Demonstrate commitment to the UAE, its people and the values that unite its communities.
11 Dec 2026 — 02 Jan 2027 · Al Dhafra
A national momentneeds national partners.
Emirati heritage, national pride, adventure, entertainment and destination tourism — brought together beneath the Liwa sky.
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Why your brand should be there
National contribution.
Powerful visibility.
Choose a value to see how Liwa turns sponsorship into a public expression of commitment.
Select a value around the compass
2026/27 edition
One desert.
Eight worlds.
Drag the route
01 / Adrenaline
Motorsport & Off-Road
Dune climbs, drifting, racing and off-road championships beneath the night sky.
02 / Heritage
Emirati Culture
Falconry, crafts, souks, workshops and authentic cultural experiences.
03 / Togetherness
Family Entertainment
Kids’ attractions, carnival rides, stage moments and shared family experiences.
04 / Lifestyle
Retail & F&B
Markets, local vendors, restaurants, cafés and food stalls.
05 / Thrill
Adventure Attractions
Ziplines, maze challenges, skill games and immersive play.
Feel the elevation.06 / Spectacle
Night Shows
Fireworks, drone shows, concerts and New Year’s Eve moments.
Own the night.07 / Welcome
Camping & Hospitality
Desert camps, accommodation, guest hospitality and VIP experiences.
Host differently.08 / Destination
Tourism
Forts, landmarks, scenic routes and desert discovery across Al Dhafra.
Travel beyond.Attendance & demographics
Scale you can see.
Audience you can meet.
Tap a signal card to switch perspective. The orbit and insight panel reveal who shows up, what scale Liwa reaches and why that matters to sponsors.
Total festival footfall in 2025/26
Campaign performance
Proof that travels
far beyond Liwa.
Drag the media wheel. Each stop reveals a different measure of public attention.
01 / 06AED 88M
PR value of the event
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Public coverage
Credibility,
already earned.
Swipe the editorial deck to review the public narrative surrounding Liwa.
01 / 06
Abu Dhabi Media Office · Official recap
More than 700,000 visitors across 23 days.
Al Dhafra was positioned as a leading winter destination, with 274,440 visitors recorded at Liwa Village.
Read source ↗
Khaleej Times · National press
The UAE’s tallest dune drew national attention.
Coverage highlighted family zones, live entertainment, retail, F&B and new experiences.
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Gulf News · Feature
A desert stage for culture, competition and camaraderie.
Liwa was framed as a winter destination combining Tal Moreeb, families, camping, motorsport and heritage.
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WAM · Cultural coverage
Culture, family entertainment and motorsport.
WAM covered racing, New Year’s Eve, fireworks, falconry, handicrafts and Souk Liwa.
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Official Liwa Festival · Village
Six zones formed a complete family and lifestyle platform.
Gaming, shopping, cultural events, karting and the Ferris wheel created distinct partner contexts.
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Official Liwa Festival · Monster Jam
A two-day Moreeb Dune spectacle.
Five-tonne trucks, freestyle motocross, stunts and races created high-impact content.
Read source ↗From old Liwa to new Liwa
The same spirit.
A broader experience.
Drag anywhere on the image to compare old Liwa with new Liwa, then move through the milestones that built today’s festival.
NEW LIWA
Major winter destination
Sport · heritage · culture · family · retail · tourism · live experience
OLD LIWA
Motorsport-led gathering
Tal Moreeb · dune racing · heritage · local racing community
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The Beginning
Local racers gathered organically at Tal Moreeb, creating Liwa’s early spirit.
08 / Festival layout
Navigate the site.
Use the pinned legend to move through the main sponsorable destinations.
The Liwa Festival 2026/27 layout is subject to change.
Liwa Village snapshot
Six sub-zones.
Six ways to belong.
Hover or tap to expand each experience.
Shams Liwa
Liwa’s first Ferris wheel, panoramic desert views and high-share photo moments.
Panorama · Icon · SocialAdrenaline
Maze Runner, ziplines for children and adults, and pulse-racing challenges.
Thrill · Youth · EnergyMeydan
Skill games, RC car challenges, horror rooms and a kids’ 4×4 track.
Play · Challenge · TeenSouk
Artisans, Emirati craft, local dining, shopping and heritage-meets-modern retail.
Culture · Commerce · CraftAuto
Classic cars, rotating displays, remote-control activation and mini jeep tracks.
Automotive · Display · ActionWanasa
A family zone for children aged 1–12, with creative and age-appropriate play.
Family · Care · JoyPartnership opportunities
Find your level
of ownership.
Move through the tiers to see how designation, visibility, activation and hospitality scale.
01
Presenting Partner
Title association, maximum exposure and category exclusivity.
Total partnership feeAED 16,600,000AED 400,000 combined-asset incentive
Brand ownership
Activation scale
Media allocation
Hospitality
The highest level of association across the complete festival and Liwa Village ecosystem.
Partner assets should be submitted at least 10 weeks before event dates to enable full PR, marketing and digital delivery.
Written confirmation deadline
Commit early.
Own more.
Earlier confirmation protects position, activation space and full campaign integration.
Priority confirmation11 SEP
39 days remaining
2026FAQ
Before you
commit.
Open the questions most relevant to your partnership decision.
December 11, 2026 to January 2, 2027 — a 23-day winter destination platform in Al Dhafra.
Liwa Festival is held under the patronage of H.H. Sheikh Hamdan bin Zayed Al Nahyan and is built around Emirati heritage, national pride, community and entertainment.
The 2025/26 edition welcomed more than 700,000 visitors, with Liwa Village drawing approximately 274,440 attendees.
Presenting Partner, National Unity Partner, Official Partner and Event Partner — scaled by visibility, activation, media, hospitality and Village integration.
Yes. Each asset can be acquired separately, while combined packages include a commercial incentive.
At least 10 weeks before event dates to enable full PR, marketing and digital delivery.
Start the conversation
Bring your brand
into Liwa.
Speak with the partnership team to align the right level of visibility, activation and hospitality around your brand.
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